Lesson 2 : Ad Network Talk & Strategy Overview
Want to quickly scale but don't know the right network or strategy?
This video goes over the exact structure I would use for physical locations, software, ecom and coaches!
Includes an overview on when each ad network makes sense (and when they don't) as well as other strategies that are drastically better options for each class of business. It also introduces when and which ad networks I would use layering your marketing stack to get the biggest bang for your buck.
Get your notepads out - this is a long one!
Notes From Joe :
Before you apply anything in this video, make sure you watch HackSmithing and Laying Out Your Strategy (Lessons 3 & 4) because this video largely is a riff on top level versus creating a fundamental action plan. The next two lessons will go more indepth.
Last Updated : 2/23/25
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