Google PPC Case Study #4

CHECK - A - HOME

Problem

Check-A-Home is a local home advisor campaign that we create from scratch.

Strategy

We used our same campaign segmentation techniques to allocate budget per device. We also used match type segmentation so we can be agile with out budgets depending on the client’s budgets per month. We also used custom landing pages and continuous A/B testing to consistently bring lead cost down.

Results

While working with Check-A-Home, we were able to bring increase their online revenue by 200%. With a total of 16k spent on Adwords, we brought them 518 conversions.