2,052% Increase in Organic Traffic for Fire Protection

As traditional methods of advertising (Yellow Pages ads, bill- boards, direct mail, television ads, etc.) fail to produce a considerable return on investment, more and more fire protection companies are pushing their advertising and marketing dollars to the web. This means it’s no longer enough just to have a website; you have to have a website that can be found.

My client in Houston, TX and client in Memphis, TN came to me with the exact same problem: they knew that their potential customers were searching for their services online, but were losing business to their competitors without a presence on the first page of Google search results.

In order to maximize our client's search engine real estate, we fine- tuned existing website content while aggressively building out new content — making sure all fire protection services (from fire alarm testing to fire sprinkler design) and brands (Viking , Dupont , Fike , etc.) were thoroughly covered. We also tackled site speed optimization , backlink strategies , and a handful of other SEO services.

We started working with Our client in early 2014. Over the past four years, their organic traffic has increased an astounding 2,052% and continues to increase each month.

Our clients continues to break new traffic and leads records as well. Since starting with me in early 2014, organic traffic has gone up 402%. Organic leads have gone up by 686% in that same time period.